Team

Louise L5 MarketerLMM50031Industry ExperienceFinancial Services/Banking, Insurance, Construction, Healthcare, Catalogue Retail, Advertising Agency / Marketing Consultancy, Hotels & Leisure, Sports industry, Electronics, Consumer Services, Personal care/Beauty products, Council, Homeware & Consumer Electronics, Toys & Gifts, Dieting & health, IT Services, Professional Services, Retail, Business to Business, SME, Corporate, International TradeQualificationsMCIM with Chartered MarketerCreative SkillsIndesign, Premier Pro, Pre-press and Print Management, CopyWriting, Art Direction, Mac OperationMarketing Skills

IntroductionIf there is one thing I love doing in Marketing it’s fixing something that’s broken – whether you are desperately short of people and time and need another pair of hands to shoot through your campaign, or you need some smart ideas on how to turn one around that isn’t working well. I’m great with deadlines, working until it’s done and using all my network of smart people and resources to do it better than you thought it would be. I’m strategic by nature and so you can expect me to pass a critical eye over what I’m doing to make it better, cost less or more engaging. My background has taken me through agencies, corporates and SMEs – from B2C to B2B, trade and franchise, international and everything in between. I’m a creative, ideas person who will find a solution to what you need before you know you needed it. The downside? I get booked up fast. If you need me, let me know now. A well qualified, experienced Marketing Professional (BA Hons. PG Dip) with a proven track record in value creation within cluttered markets. Visionary strategist that has led business transformations through insight-led innovation, driving business growth and customer engagement. Persuasive communicator, effective leader (building high performing teams) and creative innovator and implementer. Experience at B2B and B2C marketing of services, consumer durables, FMCG via multiple channels from Direct through to Reseller, with extensive experience in Digital arena.My favourite marketing Digital / New World Media – including web, acquisition, mobile and display, Research, Strat planning and value creation, targeting and segmentation, Pricing, PR, DM, POS, TVC production and management, Product buying and price setting, Media Planning, Strategic Marketing Development, Brand Positioning, Channel Development, Sales Promotion, Product Development and sustainability, Rewards & Recognition Programmes & Incentives, Channel marketing and retail strategy development. Brands GE – The Warehouse –  Warehouse Stationary  – Pacific Retail Finance – Perpetual Trust – Farmers – Harvey World Travel – Flight Centre – Mike Henry Travel Insurance – Gardening New Zealand – Aunt Bettys (Sara Lee) – Chrisco – Gib – Winstone Wallboards – World  Vision – Norman Ellison Carpets – Noel Leeming – Vortex7 – Greentree – Hopscotch Money – Westpac – TSB Bank –  Auckland City Council – Southern Cross Healthcare – GE Money – SureSlim – RSA Securities – The Easter Show – Freedom Furniture – Aetna Healthcare – Ernst & Young – Trademe – Kiwibank  – Watties – Sara Lee – Sealord – Tegel – Mad Butcher – Frucor – Cadbury – Nestle – Pernod Ricard – DB Breweries – BlueBird – Marks & Spencer, Bass Hotels & Resorts – Panasonic – Sony – FirstMobile – WarnerBros