Zivana L4 MarketerZAM40039Industry ExperienceEntertainment, Financial Services, IT, People & HR, Professional Services,Publishing, Shipping and Logistics, Transportation, SMEsQualificationsBachelor of Business AdministrationCreative SkillsArt Direction, Brand Creation, Copywriting, CX Design, Mac Operator, Photography, Pre-press & Print Management, WordpressMarketing Skills
AdvertisingB2B MarketingB2C MarketingBrand DevelopmentCampaign ManagementCatalogue MarketingCategory DevelopmentConsumer BehaviourContent DevelopmentCRM MarketingCustomer Insight DevelopmentData MarketingData Science/AnalyticsDesignDigital (SEO/Web)Direct MarketingEmail MarketingEvent ManagementGo To Market PlanningInternational MarketingLead NurturingMarket ValidationMediaMobile MarketingNew Product DevelopmentOutdoorPRPrice Setting/ModellingProduct LaunchQualitative ResearchQuantitative ResearchRadio ProductionSales PromotionSegmentationSocial MediaTrade MarketingTV ProductionValue Proposition DevelopmentVideo Marketing/Production
IntroductionI believe that creating and building brands is like raising your own kids - you want them to have the best start, ensure they are in the right environment with the connections that see them shine. I have a broad range of experiences of working in SME's and larger organisations that has given me deep insight into various stages of growth for each organisation and which marketing levers to pull to reach the next stage.My favourite marketing
Years ago, I started studying PR. Marketing was one of my subjects in that course and I found I loved the art, analytics and creativity that Marketing allows your mind to stretch across. Now, over 15 years later and having worked across both B2B and B2C industries, my love and passion for Marketing continues. It's not just about a product or a promotion - there is so much more to it and when all brought together - creates the special mix for your own company goals.
I have strong relational skills and enjoy bringing people together to see the bigger picture and how they each play a role. Whilst I love working as part of a team - I am equally comfortable running projects on my own. I'm energetic, collaborative and commercially focused with a healthy dose of pragmatism. I'm skilled at facilitation and asking the questions to help people gain clarity and choose their direction. One of my secret juju's is being a natural planner and organiser with the ability to prioritise for results.
I have a deep love of learning cool stuff - as well as Marketing I have also studied online start ups and coaching - where I get to use both my analytical and relational skills to provide value Results and seeing ideas come to life energise me - so I'll certainly assist you and your team to get things happening! I've been told my wicked sense of humour has been appreciated as well!
I am well versed in working both at a strategic and operational level and comfortable to shift the gears between the two thinking modes. I'd love to use these skills to assist you with: * Marketing strategy * Campaign development and executive * Brief writing for agencies * Marketing planning and process alignment * Project management * Workshop facilitation / change management