Maria L4 MarketerMAM40021Industry ExperienceTelecommunications, Finance, Software, B2B marketing, Automotive, ConstructionQualificationsBachelor of Commerce- Auckland University Major in Marketing Certificate of Digital Marketing- Marketing Association of NZ Member of NZ Marketing Association Member of Chartered Institute of Marketing UK and Chartered Marketer Additional courses completed in Social Media marketing, Mobile Marketing and Conversion Rate Optimization through Marketing AssociationMarketing Skills
AdvertisingB2B MarketingB2C MarketingBrand DevelopmentCampaign ManagementDigital (SEO/Web)Direct MarketingEmail MarketingEvent ManagementFranchise MarketingGo To Market PlanningInternational MarketingLead NurturingMarket ValidationNew Product DevelopmentOutdoorPrice Setting/ModellingProduct LaunchQualitative ResearchQuantitative ResearchSales PromotionSegmentationSocial MediaTrade MarketingValue Proposition Development
IntroductionIf you’ve been around long enough, you’ll remember the original Milky Bar Kid and the Toyota Hilux “Bugger” ad campaigns. Both became iconic Kiwi commercials to be updated years later. I loved watching these ads, They made me laugh and I thought how much fun it would be to have a job making them. I didn’t end up in an advertising agency, but I worked with them a lot over the years. It was these ads and a sibling who worked in product marketing that sent me down the marketing path gaining marketing management experience across highly competitive financial and telecommunications sectors before I went out on my own as a freelancer. In an ever changing market it is important to me to constantly update my skills, especially in digital marketing. My focus is always a positive outcome for my client- be it the development of a clear strategy or runs on the board. I’m very pragmatic, with a strong commercial focus and experienced in all areas of marketing and distribution channel management. I believe that experience enables me to successfully work alongside my clients as their marketing partner. Having freelanced for 17 years, I’ve worked across a range of different industries and have helped clients achieve clarity around their marketing and sales strategies as well as implementing their marketing programmes for them. I’m experienced in digital marketing having established digital strategies for businesses to improving sales results and customer loyalty through the use of digital and social media marketing. I enjoy helping clients with their marketing and brand strategy. Getting this right makes everything else fall into place. I’m hands on, so expect me to put my hand up to help with rolling out your plan. I can project manage your website build and make sure you that you can be found on Google, gather customer insights or develop email or advertising campaigns. I’m also used to working with budgets of all sizes and have built marketing budgets from the ground up for clients ensuring that they achieve an ROI. I have a tendency to ask a lot of questions but that’s all part of the process to ensure you get the best fit marketing solution for your business. Give me a call and let's chat!My favourite marketingMarketing strategy, marketing planning, marketing coaching, digital & mobile strategy and plans,brand development or rebranding, project management of market research, websites, advertising and company collateral material for clients. Website briefs, social media briefs, content planning, B2B copy writing, channel marketing.