Joyce L4 MarketerJMM40040Industry ExperienceCharity, Education, FMCG, Food, Local Government, Professional Services, SMEsQualificationsMasters in Business ManagementCreative SkillsArt Direction, Brand Creation, Copywriting, Corel Draw, CX Design, Flash, Graphics Animation, Illustrator, Indesign, Photography, Photoshop, Pre-press & Print Management, Website Building, WordpressMarketing Skills
AdvertisingB2B MarketingB2C MarketingBrand DevelopmentCampaign ManagementCatalogue MarketingCategory DevelopmentConsumer BehaviourContent DevelopmentCRM MarketingCustomer Insight DevelopmentData MarketingData Science/AnalyticsDesignDigital (SEO/Web)Direct MarketingEmail MarketingEvent ManagementFranchise MarketingGo To Market PlanningGuerilla MarketingInternational MarketingLead NurturingMarket ValidationMediaMobile MarketingNew Product DevelopmentOutdoorPRPrice Setting/ModellingProduct LaunchQualitative ResearchQuantitative ResearchRadio ProductionRewards and LoyaltySales PromotionSamplingSegmentationSocial MediaTelemarketingTrade MarketingTV ProductionUser Experience PlanningValue Proposition DevelopmentVideo Marketing/Production
IntroductionMy favourite marketing
I've always been excited about marketing even when I was a child. I guess I can say "I grew up in in the field". I started as a 7 year old helper at my mum's grocery store . I spent summer holidays taking orders on the phone, cleaning display shelves, talking to sales people, putting up price strips and posters, in particular I loved installing "Flavour of the Month" posters for the ice creams we sold. The sight of the Ice Cream truck parked beside our store and the salesman coming in with new POS are still vivid in my mind. There's no boring day in Marketing. The mix of science, math and creativity never fail to stimulate.
I describe myself as a solid Marketer. I'm highly skilled in developing and implementing strategic and commercial business plans having had extensive training across all facets of Marketing Management in a wide range of industries. I firmly believe that Marketing should permeate all aspects of enterprise and see the entire business from the customer's viewpoint. I am enthusiastic, creative, diligent and reliable and bring a broad range of capabilities from thinking through to doing. My bend is always towards building value and values thus helping to generate sustainable and profitable growth for my clients.
Strategic Business Planning, Brand Planning/Development, Category Development, Data Mining/Business Intelligence, Consumer Research, Above and Below the Line Planning and Executions, Sales & Marketing Activations, Customer Marketing