Team

Donald L4 Marketer

DSM40050

Industry Experience

Agriculture, Fishing & Dairy, Charity, Construction, Education, Electronics, Energy, Entertainment, Exporting, Financial Services, FMCG, Government, Agency, Healthcare & Residential Care, Insurance, IT, Liquor & Tobacco, Local Government, Manufacturing, Packaging & Production, Media, Motorvehicles, People & HR, Professional Services, Publishing, Retail, Science and Technology, Utilities, SMEs

Qualifications

Over 25 years experience in marketing, specialising in market research

Creative Skills

Brand creation, CX Design

Marketing Skills

AdvertisingB2B MarketingB2C MarketingBrand DevelopmentConsumer BehaviourCustomer Insight DevelopmentData Science/AnalyticsMarket ValidationNew Product DevelopmentPrice Setting/ModellingQualitative ResearchQuantitative ResearchSamplingSegmentation

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Introduction

I have many years experience in solving clients marketing problems and the ability to identify simple solutions to complex problems. My areas of expertise are:

Customer experience and user experience research
Brand and communications research
Pricing research
NPD research
B2B and B2C research
Employee research
Qual research including ethnographic work
Quant research including survey design, administration, analysis and reporting
Customer experience and user experience research
Brand and communications research
Implementation of research results including workshopping

I am able to work effectively in and across teams. I'm a strategic thinker and can provide advice and direction on research options for clients. Interpreting data, identifying the critical insights and pulling together results from multiple data sources are some of my key strengths.

My favourite marketing

I have always been fascinated by what makes businesses successful. I love helping clients find the critical insights to drive their businesses forward

We will operate as a fully out-sourced marketing department for you!

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