Deborah L4 MarketerDBM40006QualificationsBa HonsMarketing Skills
AdvertisingB2B MarketingB2C MarketingBrand DevelopmentContent DevelopmentCRM MarketingData MarketingData Science/AnalyticsDigital (SEO/Web)Email MarketingFranchise MarketingGuerilla MarketingInternational MarketingLead NurturingOutdoorPrice Setting/ModellingQualitative ResearchRewards and LoyaltySales PromotionSamplingSegmentationSocial MediaUser Experience PlanningValue Proposition Development
IntroductionI'm a highly motivated marketing and communications specialist that is professional and passionate about my field. I continually strive for excellence by using my expertise, organisational skills, attention to detail, along with my ability to learn and adapt quickly. I deliver measurable and objective focused marketing communications programmes.My favourite marketingI love running campaigns - especially mailchimp and digitial. It's a really cost effective way for clients to get their message out there and it has great measurability. I am used to working with Charities, so making small budgets go a long way, but I do enjoy traditional big budget marketing too. Who doesn't?
- Extensive experience working in marketing and communications roles in a wide variety of organisations with a high level of experience in strategic development, implementation and analysis of all areas of the marketing communications mix, both above and below the line
- Development of strategic internal and external communications programmes including public relations
- Development of integrated national fundraising programmes, donor stewardship and grant funding
- Customer relationship management including development of lifecycle communications programmes, reactivation programmes
- Digital marketing including website development and content management. SEO and SEM strategies.
- Social Media strategy and implementation (Facebook, twitter, LinkedIn, Instagram and Snapchat)
- High level of experience in Direct Marketing
- High level Brand Management
- Event Management
- Copy writing and design
- Database management
- Budget development and management