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IntroductionI am a data specialist with over 20 years experience, working across both agency and client organisations in the UK and New Zealand. In todays business environment, data is perhaps the most valuable and unique asset that every business owns but is also so frequently overlooked and unutilised. I am passionate about helping businesses maximise the value locked within their company data by applying this information to company strategy and sales & marketing activity - ensuing that any money spent on these activities is done in the most ef cient way to drive the desired business outcomes. I can help you tap into this goldmine of information to identify key customer groups or behaviours that can impact your bottom line and help it grow.My favourite marketing Data Marketing