Cathrine L5 MarketerCDM50017Industry ExperienceFMCG, Not for ProfitQualificationsBachelor of Management Studies, Masters in International DevelopmentCreative SkillsPre-press and Print Management, CopyWriting, Website building, Brand CreationMarketing Skills
AdvertisingB2C MarketingBrand DevelopmentCampaign ManagementCategory DevelopmentConsumer BehaviourContent DevelopmentCustomer Insight DevelopmentDigital (SEO/Web)Go To Market PlanningGuerilla MarketingInternational MarketingMarket ValidationMediaNew Product DevelopmentOutdoorPRProduct LaunchQualitative ResearchQuantitative ResearchRadio ProductionSales PromotionSamplingSegmentationSocial MediaTrade MarketingTV ProductionValue Proposition Development
IntroductionSuccessful marketing requires you to get to the bottom of, not just what people think and feel, but what they actually do. I enjoy the process of understanding consumer motivations and behavior, and figuring out how to communicate an effective message that elicits the response businesses are seeking. I know that running a small/medium sized business is tough and requires constant attention to detail. But bringing fresh eyes, and an expert view can help business owners uncover new perspectives and ideas about their business. I really enjoy this process in particular applying those findings to transforming the customer experience in your part of the market. I particularly love the challenge of tackling complex and/or ambiguous problems and searching for the underlying order to create a more simplified business model. A good strategy plays to the strengths of the business and understands the core value that the business offers to its customers. I have experience from small under-funded organisations right up to multi-national businesses at Director level and have also run my own business. I am able to think strategically at a high level, but am also very practical about what can be implemented. It’s about being able to translate sophisticated marketing thinking and approaches into workable small budget solutions.My favourite marketingNew product development, market segmentation work, qualitative research, product launch and go-to-market, brand development, brand architecture, marketing strategy, export strategy, social / digital / experiential, promotions, advertising and media management, copy-writing.