Dr Paul Pickering
 

Dr Paul Pickering has over 25 years of specialist marketing and sales development experience working with a variety of organisational forms including; product & service, manufacturing & distribution, private & public, local government & ministries, trusts & associations.

Paul’s expertise is grounded in marketing research and sales development in both commercial and academic contexts. After completing a Ph.D in International Marketing in 2005, Paul joined AUT to co-develop and teach NZ’s only undergraduate degree in Sales Management.

He has presented at international and domestic conferences on retailing, professional selling, and SME exporting. His award winning research has been published in books and articles in academia, management, and mainstream media contexts.

Paul is able to get to the heart of the marketing problem fast and come up with practical solutions to improve it – directing resources as part of a team or implementing them where the team is short on bandwidth.

 
Qualifications
 

Ph.D International Marketing

BBS (Hons)

 
Key Industries Experience
 
Advertising
Distribution
Retail
B2B
Publishing
Professional Services
Marketing Research
 

A word from Dr Paul

 

I love working with businesses, from start-ups through to established concerns, to help identify key market priorities, then developing the most effective strategies and tactics for achieving these. In addition, one of my greatest passions is ensuring this loop is closed by partnering with sales teams and front lines, developing and enabling them to realise their roles in optimising business performance.

I have more than 25 years of experience working across the Marketing divide over a range of business sectors. I can also apply significant marketing expertise drawn from a previous academic career, which has included being regularly consulted by a plethora of private and public sector businesses and associations.

My research into business improvement has been recognised through publishing and international awards, and I’m regularly sought out by media to comment on marketing issues of the day. I’d be delighted to have the opportunity to work with you in undertaking your marketing projects.

 
My favourite marketing
 
Marketing Strategy
Planning & Promotion
Marketing publication Copy-Writing
B2B Salesforce Training and B2C frontline development and performance
Market Research/Insights

 
 
 
What clients have said about working with Dr Paul
 

“Paul’s thorough engagement with our industry stakeholders at the highest levels has resulted in the development of the practical, flexible, and hands-on business qualification that the NZ retail sector has been crying out for.” Feroz Ali, Divisional Chief Executive – Tertiary (Academic Colleges Group), Education Entrepreneur

 

“Paul is an impressive and experienced marketing professional, equally adept at generating new ideas and building networks. He is a skilled communicator and good team player.” Derek Martin General Manager – Operations at ACG Tertiary & Careers Group